How Many Consumers Are Reached Using Television Advertisements?
Television advertising remains one of the most powerful marketing channels available to businesses today. Despite the rise of digital…
How Does Advertising Influence Television Programming?
Television and advertising have been intertwined since the medium’s earliest days. What many viewers don’t realize is just how…
How TV Revolutionized Advertising Forever
Television didn’t just alter how we consumed entertainment — it effectively recast the advertising business. Television consumers: How did…
How TV Advertising Changed the Game Forever
Television advertising did not just sell products — it revolutionized an entire industry. In 1941, when the first paid ad appeared, few would…
How Advertising Has Transformed Television Programming Forever
There’s more than just commercial breaks that link advertising with television programming. What shows are made, how content is conceived, and…
Technology Transforms TV Advertising: The Digital Revolution
The transformation of television advertising has been as striking as the transformation of everything else since the era of Mad Men and…
Why A Very High Percentage of Television Advertisements Fail
The Television Ad Failure Scale The television advertising business has a sobering message for most commercials: you suck. Multiple marketing…
Are Internet Ads Cheaper Than Television? The Cost Comparison
Production Costs for TV Commercials It’s fucking expensive to make one of those shitty television ads. A professionally produced…
How Pragmatics Theory Revolutionizes Television Advertising
Television commercials have come a long way since basic product demos and catchy jingles. Today’s commercials are designed using advanced…
What Are the Pros of Television Advertising?
Television advertising continues to be one of the most effective promotional resources for companies that want to increase brand exposure,…